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PHP 5 e-commerce Development by Michael Peacock

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Summary

In this chapter, we looked into effectively marketing and promoting websites and e-commerce stores with online marketing techniques, search engine optimization, and customer retention strategies.

Now, not only do we have a great framework to use for our projects, but we are well-placed to market and promote them effectively, hopefully generating a great return on investment for ourselves with our own projects, and for client projects.

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