O'Reilly logo

PHP 5 Social Networking by Michael Peacock

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 13. Marketing, SEO, User Retention, and Monetization Strategies

With Dino Space up and running, we now need to get members to our site, because without members our social network will fail (unless we were setting up Dino Space for a select group of people whom we know). Let's look at useful marketing, search engine optimization, and user retention concepts, to help us increase our user base, and keep our users.

In this chapter, you will learn:

  • How to promote sites online using:
    • Pay Per Click campaigns
    • Advertising space
    • Newsletters
    • Social marketing
  • How to keep the search engines happy
  • On-site and off-site search engine optimization
  • Some customer retention tips
  • Some tips to help make money from the site

It is important to note that this isn't a technical ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required