One way to increase traffic to our website is through Search Engine Optimization (SEO). This involves ensuring that the content and the structure of our site are well optimized for search engines, making it easier for them to access our sites, and digest the important content. The other aspect is with regards to inbound links to our site.
Therefore, search engine optimization can be broken down into two primary areas:
Let us take a brief look at these two methods.
On-site SEO requires us to ensure ...