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PHP 5 Social Networking by Michael Peacock

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User retention

Another important aspect of marketing, is marketing with existing users, keeping them coming back to the site to make the site more useful and relevant for other users.

E-mails for the user's action

Regular e-mails can remind users about the site, if they have forgotten about it, or not had time to visit for a while. We don't want to send them lots of emails to nag them into returning; however, we can e-mail them with relevant updates. For example, when someone tries to connect with them on the site, or when they receive a message through the site, we e-mail the user to notify them of this.

This also doubles as a reminder to our users, and if the user connecting with them is of interest to them, it may help members who have lapsed ...

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