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PHP 5 Social Networking by Michael Peacock

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Chapter 14. Planning for Growth

Thanks to the groundwork from Chapter 13, Marketing, SEO, User Retention, and Monetization Strategies, we are well on the way to making Dino Space a success. However, as we get more and more users, and our site becomes more and more popular, we have a new set of challenges: growth and scalability.

As site usage increases, more resources are consumed on the server—depending on the hosting provisions and resources we have at our disposal, this can lead to slower experiences for some of our users, server failure, or some users being unable to access the site. We can rectify this by looking at how we can get the most out of our hardware by improving our site, and how we can scale by adding more resources (not just by ...

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