14 Running an E-commerce Site

THIS CHAPTER INTRODUCES SOME OF THE ISSUES involved in specifying, designing, building, and maintaining an e-commerce site effectively. We examine the plan, possible risks, and some ways to make a website pay its own way.

Key topics you learn in this chapter include

Image  Deciding what you want to achieve with your e-commerce site

Image  Considering the types of commercial websites

Image  Understanding risks and threats

  Choosing ...

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