O'Reilly logo

PHR Exam Prep: Professional in Human Resources, Third Edition by Cathy Winterfield

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Glossary

Numbers

4 Ps The categories into which components of marketing plans can be divided:

Image Product: The item (tangible) or service (intangible) that is being marketed

Image Place: Any location, real or virtual, at which a product or service can be purchased/procured

Image Price: The amount that a customer pays/will pay for a product or service

Image Promotion: ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required