Strategic Planning
Strategic planning is a step-by-step process through which organizations engage in two types of activities. Specifically, the organization
1. | Identifies where it wants to be and what it wants to accomplish long-term (often 3–5 years). |
2. | Begins to map out how its vision and mission for those years will be attained. |
In an oversimplified sense, strategic planning is the process of looking into the future, painting a picture of where we want to be and what we want to achieve in that future, and ascertaining how we will get there. It is a type of “extreme proactivity” rather than reactivity…of planning for the future rather than simply responding to it as it unfolds.
There are a number of compelling reasons for organizations to ...
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