Pick Up The Phone and Sell

ACKNOWLEDGMENTS

My friend and editor Richard Narramore at John Wiley & Sons is exceptional at his work, but perhaps he should have been an entrepreneur. He has excellent ideas all the time, and I get to benefit from them constantly as this is our fourth consecutive book together. The last two became Wall Street Journal bestsellers, so something is working. I suggest it's mostly Richard.

Wiley is an excellent partner for me because they work fast, and I do too. The idea for this book was put together in late December 2020, I turned in the manuscript in mid-March 2021, and it hit the market exactly six months later in September. Other publishers don't work this way. I want to thank Wiley vice president and publisher Shannon Vargo for adding her creativity and brainpower to this work. I was lucky to have it, and the book benefited a great deal.

Thanks, as always, to the rest of the great team at Wiley for all they do and contribute: Victoria Anllo guarantees timelines, or else (in a good way); Deborah Schindlar moved the book through the publication process deftly; Michael Freidberg provided excellent marketing support; and the excellent copy editor, Tiffany Taylor, who has handled my last two books, turned my manuscript into the clean, correct book you're reading now.

Anyone who knows my story knows that it's built on the backs of my parents, Leon and Jane Goldfayn, who dragged our small family out of the communist Soviet Union in 1978 while in their early 20s, with basically ...