CHAPTER 6
This whole book has been leading up to this moment—the moment when you confront the voice in your head that says, “This makes pretty good sense,” and the other voice that says, “What, are you crazy? You can’t do that!”
I believe the world is moving into a period in which using pictures, metaphors, and words is going to be the norm when it comes to business strategy, planning, and innovation. We will see more and more organizations of all sizes embracing the idea that a good picture combined with a great strategy will travel throughout the organization and inspire, motivate, and move people to action. We have examined the business environment, ...
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