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Picture Yourself Going Green: Step-by-Step Instruction for Living a Budget-Conscious, Earth-Friendly Lifestyle in Eight Weeks or Less by Erinn Morgan

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Chapter 12. Five Ways to Go ÜberGreen

Five Ways to Go ÜberGreen

The world is your oyster—be sure to take care of it. ©istockphoto.com/Jan Rysavy

DOES YOUR ECO PASSION EXTEND beyond the pages of this book’s eight-week plan? If so, you are not alone. The research firm Mintel has defined the “greenest” end of the consumer spectrum as “Super Greens,” a group that it says tripled in size from late 2006 to early 2008. The results of its Green Living—U.S., February 2008 survey found that Super Greens are consumers “thoroughly committed to the ‘green’ lifestyle who almost always purchase green products.” While this group is more likely to purchase earth-friendly items, their ties ...

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