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Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR

Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR

by Paula Wynne
Publisher: Capstone
Release Date: December 2011
ISBN: 9780857082428
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Book Description

A complete course in do-it-yourself digital marketing in 14 bite-sized lessons

The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.

  • Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success

  • An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how

  • Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright
  4. Dedication
  5. Contents
  6. Acknowledgements
  7. Foreword
  8. Introduction
    1. How to Use the DIY Method
    2. Introducing Our Expert Panel
    3. Digital Is the New Black
  9. Day 1: Digital Marketing
    1. So What Is Digital Marketing?
    2. Digital Marketing Strategy
    3. Search Marketing
    4. Search Engines
    5. Organic vs Paid Search Marketing
    6. Google's Golden Triangle
    7. Summary
  10. Day 2: Keywords
    1. What Are Keywords?
    2. Leverage Your Niche
    3. Knowing What Keywords to Use
    4. Using Keywords Effectively
    5. Keyword Strategy
    6. Key Places to Use Your Keywords
    7. More Places to Feature Keywords
    8. Keyword Traps
    9. Monitoring Keyword Performance
    10. Summary
  11. Day 3: Keyword Tools
    1. Keyword Tools
    2. Summary
  12. Day 4: SEO
    1. Search Engine Optimisation
    2. On Page Optimisation
    3. Off Page SEO
    4. Good SEO Guidelines
    5. Summary
  13. Day 5: Marketing Tools
    1. SEO Resources
    2. Pay Per Click
    3. New Online Marketing Frontiers
    4. Display Adverts
    5. Web Analysis
    6. Summary
  14. Day 6: Online Marketing
    1. Bookmarking
    2. Blogging
    3. Article Marketing
    4. eBooks
    5. Summary
  15. Day 7: Video Marketing
    1. YouTube
    2. Camtasia
    3. Flip Video
    4. Windows Movie Maker
    5. Summary
  16. Day 8: Social Networking
    1. Brief History of Social Networking
    2. To Be or Not To Be Social?
    3. Online vs Offline Networking
    4. Summary
  17. Day 9: Social Media Tools
    1. LinkedIn
    2. Facebook
    3. Twitter
    4. Your Social Media Strategy
    5. Monitoring Social Media
    6. Summary
  18. Day 10: PR
    1. Public Relations
    2. PR Strategy
    3. Publicity Matters
    4. Summary
  19. Day 11: PR Tools
    1. Press Release
    2. How to Optimise Your Release
    3. Online Newsroom
    4. News Wires
    5. Media Contacts
    6. Photo Call
    7. Interviews
    8. Industry Expert
    9. PR Pitch
    10. Media Requests
    11. Awards as a PR Tool
    12. PR Monitoring and Measurement
    13. Summary
  20. Day 12: Email Marketing
    1. Why Email Marketing?
    2. The Email Marketing Process
    3. E-news
    4. Summary
  21. Day 13: Email Marketing Tools
    1. Email Marketing Solution Providers
    2. Testing, Testing 1,2,3
    3. Spam and Deliver
    4. Building Your Mailing List
    5. Legal Compliance
    6. Summary
  22. Day 14: The End of the Beginning
    1. 1. Always have a Positive Attitude
    2. 2. Recognition of People around You
    3. 3. Emulate Others
    4. 4. Be Emulated
    5. 5. Express Yourself
    6. 6. Exude Passion and Energy
    7. 7. Inspire Others
    8. 8. Keep the Inspirational Juice Flowing
    9. 9. Show Magnetic Force
    10. 10. Visualise Your Goals
    11. 11. Become a BIG Thinker
    12. Summary
  23. Jargon Buster
  24. Useful Resources
    1. Digital Marketing
    2. Keyword Tools
    3. Search Engine Marketing
    4. Online Marketing
    5. Email Marketing
  25. About the Expert Panel
  26. About Paula Wynne
  27. More Praise for Pimp My Site
  28. Index