Book description
A complete course in do-it-yourself digital marketing in 14 bite-sized lessons
The global recession has sent tens of millions scrambling for alternative employment opportunities, and a great many of them have taken the leap into becoming their own bosses. As a result there is a crying need among small business startups, entrepreneurs, and independents working on a shoestring for expert guidance on marketing themselves and their businesses online. Pimp My Site fills that void. It is a complete, do-it-yourself toolkit structured as a fourteen-day course. Rather than fry readers' circuits with a lot of jargon-heavy technical descriptions, Paula Wynne, a successful publicist, marketer and award-winning online entrepreneur, takes a show-and-tell approach. Her step-by-step descriptions are concise and in plain English, and each step is illustrated with vivid screenshots and illustrations, making the coverage eminently digestible, even for complete novices. From keywords and YouTube to search marketing and optimization, Pimp My Site, offers much for beginners and advanced users alike.
Notable experts describe, in their own words, quick, easy techniques for driving traffic to your site and achieving online success
An excellent do-it-yourself resource for complete beginners as well as experienced users looking to plug a few holes in their online marketing know-how
Provides practical coverage of all important trends and technologies, including optimization, search marketing, social media, YouTube, keywords, email marketing, and more
Table of contents
- Cover Page
- Title Page
- Copyright
- Dedication
- Contents
- Acknowledgements
- Foreword
- Introduction
- Day 1: Digital Marketing
- Day 2: Keywords
- Day 3: Keyword Tools
- Day 4: SEO
- Day 5: Marketing Tools
- Day 6: Online Marketing
- Day 7: Video Marketing
- Day 8: Social Networking
- Day 9: Social Media Tools
- Day 10: PR
- Day 11: PR Tools
- Day 12: Email Marketing
- Day 13: Email Marketing Tools
- Day 14: The End of the Beginning
- Jargon Buster
- Useful Resources
- About the Expert Panel
- About Paula Wynne
- More Praise for Pimp My Site
- Index
Product information
- Title: Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR
- Author(s):
- Release date: December 2011
- Publisher(s): Capstone
- ISBN: 9780857082428
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