Introduction

The idea for Pimp My Site was sparked from workshops I run to improve online site performance. The title and subjects within ‘digital marketing’ are so vital, and the content so jam-packed with so many juicy topics, rich features and essential elements for today's savvy marketers, they deserve to be on a book shelf. So Pimp My Site was born.

There are so many components to marketing and promoting a website. As we delve deeper into digital marketing (DM), your own digital marketing strategy (DMS) will start to form. At first it may seem vague with a scattergun approach, but don't worry, it may slowly evolve as your focus tightens and you button down your pimping hatches.

Whenever I refer to the term ‘site’ or ‘website’, this includes ...

Get Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.