The idea for Pimp My Site was sparked from workshops I run to improve online site performance. The title and subjects within ‘digital marketing’ are so vital, and the content so jam-packed with so many juicy topics, rich features and essential elements for today's savvy marketers, they deserve to be on a book shelf. So Pimp My Site was born.

There are so many components to marketing and promoting a website. As we delve deeper into digital marketing (DM), your own digital marketing strategy (DMS) will start to form. At first it may seem vague with a scattergun approach, but don't worry, it may slowly evolve as your focus tightens and you button down your pimping hatches.

Whenever I refer to the term ‘site’ or ‘website’, this includes ...

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