About the Expert Panel

images

Toby Beresford, Pailz

Business: Pailz

Website: www.tobyberesford.com

Type of site: Social Media Expert

Blog: www.gamificationofwork.com

Twitter: @tobyberesford

Toby is a web applications entrepreneur with a slew of web projects to his name: from NHS telemedicine for faster skin complaint diagnosis in the late 1990s, to playing Facebook quizzes about your online friends for Sony PlayStation in 2010. Having sold Nudge Social Media in 2010, his current business Pailz is using social game mechanics to improve team communication.

Ross Jackson, Ross Jackson Consultancy

Business: Search Consultant

Website: www.rossjackson.co.uk ...

Get Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.