Index
A
alt tags, 32–33, 58, 60–62, 67, 87, 200–201
apps, social media, 130, 144, 150
article marketing, 102–104, 234
audience: personas, 4–5, 77; writing for, 28, 84, 121, 143, 169; see also visitors
awards, 60, 155–156, 186–190, 222, 238
B
blogging, 97–101, 154, 233; micro-blogs, 96, 137, 140
bounce rate, 89, 91, 209–211, 215, 227
buttons, icons and widgets, 94–95, 97–100, 113, 139, 229
C
content description tags, 52–54
conversion metric, 22, 75, 80, 90–91, 206–207, 227
cost per click, 74–75, 78, 83, 86, 227
CTR (click through rate), 78, 80, 83–84, 206, 227
D
Get Pimp My Site: Your DIY Guide to SEO, Search Marketing, Social Media and Online PR now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.