Chapter 1

Why Pinterest?

Ana White started her blog ( in 2009 as a way to share her love of woodworking with other people. The site began as a way for her to share plans for building furniture, including the beautiful bed frame she created for her own house. She posted photos and ideas for new projects, as well as stories about her family life in rural Alaska, on her blog every single day.

Now White’s blog attracts nearly three million page views every month. And while those traffic numbers alone are cause for surprise, the source of that traffic might shock you even more.

Pinterest is White’s number-one source of traffic, bringing her site 6,000 unique visitors every day. By its second year, this Alaska mom’s blog began bringing in enough advertising revenue to support her entire family.1

Pinterest is the perfect platform for White’s blog. Her furniture plans and home photos get passed around like wildfire on the image-sharing site, and users share her posts with their friends as they plan their next projects. You can check out her pinning strategy at @antiquewhite.

White’s story of success—with her blog, and with Pinterest—is truly remarkable, and her designs and products are wonderfully crafted. However, I share her story not merely to expose you to a talented artist, but also to give you a glimpse of what is possible with Pinterest. Done authentically and well, Pinterest marketing can be a powerful source of traffic to your website, and can help you build an ...

Get Pinfluence: The Complete Guide to Marketing Your Business with Pinterest now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.