Chapter 3

Before You Pin

Who Do You Want to Attract?

I’m about to say something some people might consider scandalous. Are you sitting down?

Here’s the big shocker: If you don’t think about strategy before you dive into Pinterest marketing, your pinning efforts are very likely to be a giant waste of time.

The first thing you need to do—even before you create your boards and pins—is to define your Pinterest strategy in order to determine which individuals you are trying to reach with your marketing efforts. And the more you know, the better your chances of being able to truly connect with those people. Defining your Pinterest strategy will also help you keep your focus where it needs to be: on bringing in leads and getting clients. And it will also help you recognize where Pinterest fits into your overall sales and marketing process.

In this chapter, I will help you define your ideal client, discuss how you can shape your content on Pinterest so it’s highly attractive to that client, remind you of the purpose of social media promotion (including Pinterest marketing), and teach you the tools you need to make sure you don’t get shunned from the Pinterest party for bad behavior.

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