Chapter 4

The Basics of Pinning

Beautiful Boards and Compelling Pins

According to their website, Pinterest’s mission is “to connect everyone in the world through the ‘things’ they find interesting. We think that a favorite book, toy, or recipe can reveal a common link between two people. With millions of new pins added every week, Pinterest is connecting people all over the world based on shared tastes and interests.” The main tools that Pinterest uses to make connections between people are pins and pinboards.

Your company can also use pins to facilitate connections, build community, and attract your perfect clients. And Pinterest’s simple user interface makes it really easy to do that.

When using Pinterest, you will place images, or pins, into pinboards (groups of pins) on different topics. This chapter will cover the different methods you can use to pin images, as well as some guidelines for creating compelling content that will attract lots of followers.

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