Chapter 13

Pinterest for Nonprofits, Business-to-Business Companies, and Blog-Based Businesses

If you’re trying to market a nonprofit or business-to-business (B2B) company, you may be thinking, “This all sounds great, but how do any of these suggestions apply to me? My company is such a unique, special-category business.”

If Pinterest isn’t a great fit for your business—if your customers truly aren’t using it and you don’t believe it’s going to help you—that’s fine. But since more and more companies are using Pinterest—and getting great results from it—don’t dismiss it without researching it carefully. A recent survey by PriceGrabber found that that 21 percent of people on Pinterest have purchased a product after seeing a photo on the site, and you don’t want to miss out on the action because you assumed Pinterest couldn’t possibly work for your business.1

This chapter will give you some examples of particular types of companies and brands that are using Pinterest in really clever ways. These stories may spark some ideas for you—especially when you see the diverse businesses and nonprofits that are putting Pinterest to work for them.

Ask yourself as you read these examples: Are there ways to apply these ideas to my brand, products, and services as a B2B business? Or, if you’re in a nonprofit business, can you use these ideas to connect with the people you’re targeting as donors, volunteers, and supporters?

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