Let Your Personality Shine

Before you start pinning—in fact, before you even create your account—you and your staff should also think about things that you are passionate about that you can use as springboards for remarkable content. The word “interest” is built right into Pinterest’s brand name, so don’t commit the cardinal sin of being boring when you pin.

Bethany Salvon (@beersandbeans) of the beautiful travel blog BeersandBeans.com lets her brand’s personality shine through on her Pinterest profile. Some of her boards are typical of what you would expect from a travel blogger, including one called “The Wander Wall,” which is a group of photos, advice, tips, and personal stories curated by several of the world’s best full-time travel bloggers. Salvon also has collections on quirkier topics, like her “VW and Tiny Homes” board, which is dedicated to minimalist living spaces such as Volkswagen buses and itty-bitty homes. It’s a beautiful and unique board, and it completely fits with the BeersandBeans.com brand—but it’s remarkable and sticky. People will remember it later, pass it on via social media, and be able to connect with Salvon through this quirky content.

Also remember that you can use images and videos to promote the idea behind your brand when you’re figuring out how to reach your ideal client through Pinterest. What does your company stand for? What are its values and principles? What kind of lifestyle does it try to promote, and why does that lifestyle appeal to your ...

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