Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

Adding Images to Your Website Content

The very first thing you should do to make your website more Pinterest-user-friendly is include an image (or several) in every single blog post and page you publish. If you publish a blog post without an image, it won’t get shared on Pinterest—it’s that simple. Visual content is everything with pinners! So if you start to get lazy about adding images, remember that not using an image in your post means no one will pin it.

Keep in mind that the more beautiful, interesting, or compelling an image is, the more it will get pinned. The images that appeal to Pinterest members are powerful, emotive, and fun, which is something to remember when you choose your pictures. The good news is that interesting images also work wonders for your regular blog readers, so putting photos in your blog posts will be great for your blog traffic, too. All those types of powerful visual content discussed in Chapter 6—staff photos, behind-the-scenes videos, mindmaps, and so forth—are all examples of great images for blog posts.

I’m also a big fan of buying stock photography for your blog posts and web pages. There are several stock photo sites from which you can purchase beautiful images, and acquire royalty-free licenses that allow you to use those images in blog posts. iStockPhoto.com and Shutterstock.com are two of my favorites. However, before you use any stock images on your site—and encourage people to pin those images—you should check your stock photo site’s ...