Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

Why Pinterest?

So why should you use Pinterest for marketing? The following are some reasons why smart and effective companies are harnessing Pinterest to attract new leads, drive traffic to their websites, and engage with their customers:

• Pinterest can be an important part of your content marketing strategy. Content is still king in the online world, and Pinterest’s visual content can really help to round out your online strategy. Publishing great content via blogs, social media sites, and image-sharing sites like Pinterest helps you attract new customers and develop great relationships with your current ones. And if your content is really outstanding, those customers and followers will share your brand’s message for you. What more could you ask for?
• People are making buying decisions based on what they see in social media. Massachusetts-based marketing software company HubSpot reported in January 2012 that individuals are 71 percent more likely to make a purchase when a product or service has been recommended by a friend via social media. Smart businesses are making sure that their products are easy to find and recommend on social media sites like Pinterest.4
• Humanizing your brand. Pinterest’s visual nature makes it a great way to give customers (and potential customers) a glimpse into the heart of your brand, and what your company stands for. The more you let your brand’s personality come through in your pinboards, the more human you can be—and the more successful you will ...