Using Pinterest with Your Blog

The best way to use Pinterest with your blog is to discover who’s pinning your blog material. We’ll go into more detail about how to figure out what people are pinning—and how you can use it to your advantage—in Chapter 10. However, here’s one quick trick: Go to www.pinterest.com/source/yoursitehere to see how many people have pinned content from your blog posts. For an example, you can check out all the different book covers and other images that users have pinned from Wiley Publishing’s website by going to: www.pinterest.com/source/wiley.com.

By looking at your site’s Pinterest source page often, you can discover which posts and images resonate most with Pinterest users, and use that information to shape your content strategy. For example, if you know that your posts about planning a budget wedding are taking off like wildfire on Pinterest, you’ll know to write more posts about that topic—maybe articles on arranging your own flowers, cutting down on DJ expenses, printing budget invitations, and so forth. This kind of information is a gold mine for bloggers; you’d be crazy to ignore it!

You can also embed Pinterest pins into your blog posts. Just click on any pin, then click on the “Embed” button on the right side of the pin to get a code that you can paste into your blog posts to add compelling visual accents. You’ll want to be very careful about copyright infringement when you embed content, however. I like to use my own content (e.g., mindmaps, ...

Get Pinfluence: The Complete Guide to Marketing Your Business with Pinterest now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.