Getting Direct Feedback

One of the coolest ways to use Pinterest to watch and learn is to solicit direct feedback from your Pinterest followers and customers.

The Information School at Syracuse University (@iSchool) recently reached out to their readers by running an interesting contest. They published a post on their website asking readers to create a “Future of Librarianship” Pinterest board and collect their ideas on how to define the future of librarianship (Figure 10.1). Contestants submitted incredible boards for judging, and the iSchool picked the top eight boards and then let their blog readership select a final winner, who received a prize.

FIGURE 10.1 One of the contest winners (@bkbiblio) for the Syracuse University School of Information Studies Pinterest contest about the future of librarianship.

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What a wonderful way to get feedback from people on their niche topic, get great exposure for the program’s Pinterest profile, and build community. Brilliant!

You can gather feedback from your users in similar ways, whether online or offline.

For example, some companies are running Pinterest-based focus groups that they use to ask participants to curate boards on their industry (or other specified topics). They then watch as their participants add to and maintain these special boards.

You can also think about using collaborative boards with your focus groups to let people ...

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