Pinfluence: The Complete Guide to Marketing Your Business with Pinterest

Linking to Facebook or Twitter: Which Should You Do?

You’ll find that you have to make a decision even before you get started with Pinterest, as you must connect your account to either your Facebook or your Twitter profile. This is simply so that you can activate Pinterest’s social media sharing functions, which help you build your platform. Of course, this begs the question: Which one should you choose?

There are potential benefits and drawbacks to each. When you sign up with Facebook, Pinterest will search through your friends and automatically sign you up to follow any friend who has a Pinterest account. This can be a great way to jump-start your Pinterest following, since many of the people you follow will also follow you back. But using Facebook might not work for your business if you don’t use your personal Facebook profile for business purposes, or if you have other reasons that make it difficult or inappropriate for you to link your individual profile to your Pinterest account.

You can also link your Twitter account to your Pinterest profile, which is a good option if you have a Twitter account that you use for business marketing. However, if you only have a personal Twitter profile that you’d rather not link to your Pinterest account, you can always start a new Twitter profile specifically for marketing purposes, and use that for your Pinterest presence.

You do need to choose one of your social media profiles (Twitter or Facebook) to be the initial link to your Pinterest ...