Your Action Plan

  • Build community on Pinterest by gathering user-generated content, starting discussions, building conference boards, and so forth.
  • Use Pinterest as part of your sales cycle by holding contests, pinning beautiful coupons, and publishing client testimonials and success stories.
  • Work with your current clients using Pinterest tools by brainstorming ideas with client-specific vision boards creating tutorial content for Pinterest, and using other client-friendly methods.
  • Make Pinterest a valuable part of your overall online content strategy by connecting your blog content with what’s going on with your boards, creating robust video boards, and publishing supplemental materials for your classes and workshops.



Get Pinfluence: The Complete Guide to Marketing Your Business with Pinterest now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.