Joe Waters, a marketing consultant for nonprofits who blogs at www.selfishgiving.com, wrote an insightful piece for Huffington Post about how and why nonprofits should engage with people on Pinterest. However, he urges the people behind these causes to consider some things before they start pinning when he writes:
“Do you have an interesting or compelling story to tell with images? Every cause does, but believing you do is half the battle. Pinterest is a natural site for museums, historical sites and cultural institutions. Maybe your nonprofit helps needy kids and you have a pinboard called ‘happy moments’ to capture all the great things you’re doing for and with kids.”3
If your organization’s marketing goal is to raise funds and reach out to donors, consider using the power of Pinterest’s visual content to convey powerful and emotional stories. You want stories that stick, and Pinterest can help you tell them.
Consider the following great ideas for creative uses of Pinterest for nonprofits.
Animal Shelters and Animal Rights Organizations
Organizations that place rescued pets or fight for animal rights can create boards that feature their success stories. For example, the Animal Rescue of the Rockies (@arrcolorado) features heartwarming rescue and reunion stories of real pets and the humans who love them. Or what about vegan recipes from the People for the Ethical Treatment of Animals (@officialpeta)?
It’s also a great idea for shelters to create boards for dogs, cats, ...