Develop and implement a Pinterest marketing strategy with this step-by-step guide
Pinterest is the fastest-growing social media platform, with more than 80 percent of its users women between the ages of 25 and 54. Learn to reach this desirable market by following the advice in this step-by-step, task-based guide! It explains Pinterest's unique appeal and fundamentals, then shows how to develop a strategic marketing plan, set up an account, curate winning content, find followers, and track and monitor Pinterest traffic. The popular An Hour a Day format uses a detailed how-to approach with case studies, tips, interviews, and more.
Learn how craft, implement, measure, and optimize a successful Pinterest marketing plan
Explore the factors behind Pinterest's appeal and learn how to develop a plan based on your business's core goals, then implement it and monitor the results
Review case studies and interviews with successful Pinterest marketers to use as guidelines for your own campaigns
Pinterest Marketing: An Hour a Day gives you the know-how and the confidence to market your business on today's hottest social media platform.
Table of Contents
- Chapter 1: Understanding Pinterest
- Chapter 2: Who Uses Pinterest for Marketing and Why?
- Chapter 3: What Makes Pinterest Valuable?
- Chapter 4: Week 1—Set Up a Pinterest Account
- Chapter 5: Week 2—Curating Content with Pinterest
- Chapter 6: Week 3—Find and Attract Followers
- Chapter 7: Week 4—Purposely Propagating Pins on Pinterest
- Chapter 8: Week 5—Track and Monitor Pinterest Traffic
- Chapter 9: Week 6—Developing a Successful Pinterest Strategy
- Chapter 10: Week 7—Leveraging Boards for Better Reach
- Chapter 11: Week 8—Using Pinterest to Attract Traffic
- Chapter 12: Week 9—Using Pinterest to Engage with Fans
- Chapter 13: Week 10—Pinterest Marketing Through Contests
- Chapter 14: Week 11—Measure and Refine Your Strategy
- Chapter 15: The Future of Pinterest Marketing
- Appendix A: Pinterest Marketing Resources
- Appendix B: Pinterest Tips from Top Marketers
- Title: Pinterest Marketing: An Hour a Day
- Release date: January 2013
- Publisher(s): Sybex
- ISBN: 9781118417676