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Pinterest Marketing: An Hour a Day by Jennifer Evans Cario

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Chapter 11

Week 8—Using Pinterest to Attract Traffic

This week we’ll be diving into some of the specific tactics brands and organizations are using to leverage Pinterest for traffic and brand building. After all, it’s not just about creating the right content or attracting the most followers. It’s also about the reasons you join the site and the types of content you aim to share while you’re there.

To that end, it’s time to start learning about the nuances of creating content for the Pinterest audience, walking the line between self-promotion and creating value and understanding the best ways to leverage the time and team you have.

Chapter Contents

Monday: Promoting Your Own Content

Tuesday: Creating Pinterest-Focused Content

Wednesday: Leverage ...

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