Pitch Like Hollywood: What You Can Learn from the High-Stakes Film Industry

DISPLAYING CREATIVITY

In previous chapters, we’ve talked about the many characteristics a buyer expects to see once you’re in the room. But there’s one attribute that’s essential for a successful pitch, whether it’s in a corporate boardroom, in your boss’s office, or at a Hollywood studio. You want to be seen as creative.

There’s substantial research demonstrating that people who are judged as creative are also considered to possess other positive traits.¹ The data shows that if people believe you’re creative, they’re also likely to have confidence in your intelligence, sense of humor, and leadership qualities. How can you get people to judge ...