© Haje Jan Kamps 2020
H. J. KampsPitch Perfecthttps://doi.org/10.1007/978-1-4842-6065-4_14

14. Slide: Competitors

Who else is in the market? How else are your customers solving the same problem?
Haje Jan Kamps1 
Oakland, CA, USA

In Chapter 8, we talked about how to determine the size of your market; that’s a crucial part of the story. It does miss out on an essential piece of the puzzle: who else is trying to solve this problem? Generally described as your “competitor” slide, this part of the narrative helps confirm that you know the market you are operating in well.

Competitive alternatives

I want to get something important out of the way before we say anything else: some clients I work with say that they don’t have competitors. With extremely few ...

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