© Haje Jan Kamps 2020
H. J. KampsPitch Perfecthttps://doi.org/10.1007/978-1-4842-6065-4_5

5. Slide: The Problem

… And why it is worth solving
Haje Jan Kamps1 
Oakland, CA, USA

One prominent trait of an entrepreneurial person is that they see challenges all around them. Nothing is ever as easy to use, as efficient, or as smooth as it ought to be. As entrepreneurs, we go through life always thinking, “how can I make this experience better?”

Put four entrepreneurial people in a room with a whiteboard, and you can come up with 200 issues that could do with some improvement in a couple of hours. I know, because I’ve done this exercise several times. It’s a wonderfully creative process, and it’s incredible how many things in the world around us are subpar. ...

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