If there is one slide founders get spectacularly wrong in their decks, it’s this one. Sometimes known as the “the ask,” others call it the “use of funds” slide—this is where you reveal how much money you are raising and what you’re going to accomplish with the money.
Figuring out how much to raise
Many founders will calculate how much money they need to get through 18 months of development and put that on the slide. Some include a pie chart of how much will go to marketing, overheads, research and development, and so on. The ...
