All great new companies have something in common; they were the right company, solving the right problem at the right time. For every colossal startup success, you’ll often hear, “Oh! That thing? Jenny was working on that like a decade ago.” Jenny—whoever she is—is now working on a new startup, because she failed to find traction and product/market fit for her thing.
I usually advise against a “timing” or “why now?” slide in a pitch deck. I considered not including this chapter in the book. However, the “why now” slide just won’t die—and for some companies, ...
