Your deck is perfect. Your pitch is tighter than a camel squeezing through the eye of a needle. You’ve done some stretching, you’ve had three cups of coffee, and you have even tried your vocal cords at a primal scream in the forest. In short, you’re ready to start pitching your startup to investors. How do you find them? That is where a lead list comes in.
A lead list, you’ll be unsurprised to learn, is a list of leads for potential investors. To be more specific, it should be a spreadsheet of some sort. Excel works. Google Sheets is better for collaboration. ...
