1. How Blogs Work

Thinking about marketing your product? Prepare for a whirlwind. You’re about to enter an ADHD world that’s limited on attention span and desperate for new and exciting hotness. You’ve got to be sharp, focused, and exactly on point, because your opportunity to present yourself is even more fleeting than you might imagine.

Each and every blogger alive is tragically short on time. Bloggers always have too much mail to get through and too little time to give each product the attention it deserves. This is the core truth about our work lives. You’ll need to catch a blogger’s interest in just a few seconds.

That tiny interval of time when you pass across that blogger’s radar is critical. It’s the one chance you have to make that first ...

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