4. Pitching Do’s and Don’ts
There’s art in pitching websites: skills you can learn, mistakes to avoid. Just as in any writing task, pitching involves time, thought, planning, and refinement. This chapter introduces basic do’s and don’ts for you to consider as you prepare your marketing materials. There are subtle ways a pitch can go wrong, and important ways you can help strengthen your message. In this chapter, we write about a variety of how-to practicalities, from targeting to etiquette, to help you on your way.
As a developer, you probably don’t want to get on the bad side of a blogger. Once you’ve made yourself unwelcome at the door of your favorite blog, it’s hard to ever find open arms again. Even worse, you don’t want to do that “special ...
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