6. Preparing For PR
A lot of work goes into preparing a product for its introduction to the market. Your blog pitch represents only a small part of that effort. There’s a website to get ready, marketing text to create, tweets to ... send, videos to produce, and more. In this chapter, we thought we’d share some of our thoughts about some of this supporting material, and how it affects us in the blogging world.
That’s because, as reviewers, we experience the full gestalt of your public relations. We don’t just test your product, we visit your site looking for information, we read your marketing materials, and we look at your storefronts. Your full presence on the web is just as important and interesting to us as it will be to your eventual customers. ...
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