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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 5

NETWORKING

A BIG COMPONENT of business development is partnering with other people, companies, and organizations for the mutual enhancement of products and services. As a result, networking is an integral part of BD, especially in the early stages of your company’s existence. Networking is equal parts art and science, and there are particular types of networking that serve BD professionals differently than other fields.

Physical, in-person networking is the cornerstone of meeting other people, but in the BD realm, there is a shift toward digital networking. Unlike networking in most other fields, BD networking encourages connecting online as much as it does connecting in person, and we will delve into this topic later in the chapter. ...

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