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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 34

WORKING WITH THE PRESS

WORKING WITH THE media is a fact of life when you are pioneering partnerships. Without any coverage, the partnership can get overlooked, and you will miss the opportunity to capitalize on the momentum that press coverage can bring. But the press can be your best friend or your worst enemy, and you must be very careful and meticulous when working with it. Here are some best practices for interacting with the media and content producers.

At a small company, the person given the task of liaising with the press could be the founder or CEO, the marketing and communications lead, or the BD and partnerships lead. This person’s duties include reaching out to those in the press, giving them the materials they need in ...

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