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Pitching and Closing: Everything You Need to Know About Business Development, Partnerships, and Making Deals that Matter by Ellen DaSilva, Alexander Taub

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CHAPTER 39

ENTREPRENEURSHIP AND BD: SCOTT BRITTON

Key Notes

Name: Scott Britton

Companies: SinglePlatform, Constant Contact, Sfter, CollegeOnly

WHILE AT PRINCETON, Britton’s academic interests were in political policy and economics, but after he graduated, his entrepreneurial passion took hold. He worked for a college classmate’s company called CollegeOnly, which pivoted to be called YouAre.TV and created online game shows in which anyone could become a contestant. It was at YouAre.TV that he got his first taste of BD. After that, he started his own company called Sfter, “A social news curation application similar to many other ones that still exist today.” According to Britton, it became evident that this was a saturated space, so he joined ...

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