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Pitching Products For Small Business: How to successfully prepare your business, brand and products, and sell to retail buyers by Laura Rigney

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Chapter 1 – Preparing Your Product

Build a brand

Branding your product and your business correctly is vital when it comes to pitching. This is the first thing a buyer notices and a weak brand translates into a weak product.

There are a number of different definitions of what a brand actually is. It can refer to a business name, a product name, or a unique identifier such as a logo or trademark. The most effective description is that a brand is a name or symbol that is commonly known to identify a business or its products.

Your business’s branding, therefore, is its message to the world. This will become the single thing that distinguishes you from others and will become the equivalent of your business’s word. It is the promise of value ...

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