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Pitching Products For Small Business: How to successfully prepare your business, brand and products, and sell to retail buyers by Laura Rigney

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Chapter 6 – Continue to Push Your Brand and Products

If all has gone to plan you have hopefully now been listed by at least one major retailer. If this is the case, congratulations!

But having achieved this, now is not the time to relax. Now is the time to really start pushing your brand and being as proactive as possible. You have to work hard so that your stockist sells enough units for them to warrant another order. To enable that to happen it is imperative that you start raising your brand awareness in any way possible. You now need to make a wider consumer audience aware of your product, its benefits and where they can purchase it.

You may feel that it is the responsibility of the retailer to sell your product to customers, and to a ...

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