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Piwik Web Analytics Essentials by Stephan A. Miller

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Chapter 4. Setting Up and Tracking Goals

If you don't have goals for your website to reach, you may be missing out on some of the features that Piwik provides for you. You would be tracking traffic for no real reason. If you have a website without analytics, you have no clue what is driving business to your site. A decade ago, anyone with a niche idea or product could, if he knew what he was doing, launch a website, start selling a product or products, and had a good chance of becoming relatively successful. Now, for any product you are selling at your online store, you can find 20 other stores selling the same thing. Having a dream and a little technical knowledge is not enough anymore. You have to build traffic. And you have to build traffic ...

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