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Piwik Web Analytics Essentials by Stephan A. Miller

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Chapter 5. Tracking Marketing Campaigns

A marketing campaign is anything you spend time or money on to increase the traffic and conversions at your website; and anything you spend time or money is worth targeting with your tracking to make sure you are getting a good return on your investment. Unless you are tracking the results of your various marketing campaigns, you could be throwing money away and not knowing it.

You can use Piwik to track all sorts of marketing campaigns including paid ads, display ads, e-mail campaigns, and affiliate marketing campaigns and use this data to increase ROI (Return on investment) from your website. It all depends on how your business defines marketing. If interaction with visitors via a help or contact link ...

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