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Piwik Web Analytics Essentials by Stephan A. Miller

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Tracking paid searches

If you aren't tracking your ROI in the search results that you are paying for, you could easily be throwing money down the drain. Paying for the number one slot in Google Adwords or another search engine is not always the best way to make a profit.

Pay per click search is highly competitive in the sense that a lot of the top bidders could be losing more than they are making. Sometimes businesses do this because they know they will gain some returning visitors if they can just get people to their site in the first place. But other advertisers may be driven to be first by whatever means they can or may just not be tracking their ROI and just throwing money at the search engines. You can never be sure that you are making any ...

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