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Piwik Web Analytics Essentials by Stephan A. Miller

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Reading and using Piwik's e-commerce reports

Once you turn on e-commerce tracking and add the code you need to your website, Piwik will provide a plethora of reports on the customers and sales at your shopping cart site. As we said earlier, activating e-commerce in Piwik changes the Goals tab to the Ecommerce & Goals tab. When you click on the tab, the first report you will see is an overview of your e-commerce goals.

Reading and using Piwik's e-commerce reports

At the top will be a chart that by default will show a count of orders across the date range you have chosen. It will give you a good indication of whether sales are increasing, decreasing, or plateauing. If you want to chart more metrics ...

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