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Planning in 140 Tweets by Ricardo Vargas

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CHAPTER 5

WHERE IT ALL BEGINS: THE BUSINESS CASE

One of the main causes for project failure happens when people start planning or executing the project without really knowing what is the result to be accomplished.

The business case is the compass that guides and reasons out the main benefits and justifications for the existence of a project.

The business case is not a document created just to make part of the documentation. It is a crucial evaluation of what you intend to do and what the benefits will be.

It usually includes:

  • Feasibility study
  • A background of how the project idea was born
  • The project's main stakeholders
  • Justifications, expected results, etc.

The business case is not limited to the above items, of course. It needs to be ...

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