CHAPTER 11
UNDERSTANDING THE IMPORTANCE OF COMMUNICATION
When thinking about planning, one of the areas that we most improvise on is communication. More often than not, we consider the act of communicating as something natural and simple, but we end up not dedicating the right amount of time and effort to making sure the information flows effectively.
Communication is one of the areas most prone to different perceptions, cultures, and values. Oftentimes, simple gestures may be obvious to some, but they can be perceived totally differently by others.
Who hasn't ever experienced a situation where he or she was misinterpreted by somebody else?
In order to communicate in an effective way, it is very important to understand your audience and ...
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