5. Raising finance
What’s in this chapter for you
‘I knew I had a great business idea. Just knew it. My business plan was perfect but after just five minutes with a venture capitalist I realized that I was going to have to go back to the drawing board. She saw problems I had never dreamed of. But eight months later when I went back to her with a new improved plan I got three times as much start up capital as I originally asked for.’
– Stewart Hignett, magazine publisher
Know all the sources of potential finance
‘I spent a lot of time researching funding months before we started up! I spoke to a huge number ...